20.09.2017

Increasing results for FASHION HOUSE Outlet Centre Bucharest in the first half of 2017

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In the first semester of 2017, both turnover and spend per head within FASHION HOUSE Outlet Centre Bucharest grew with 12% compared to the similar period in 2016. Other important indicators as conversion rate (percent of visitors who buy) and average transaction value (ATV) also maintained their considerable increase with one digit growth – 5% and 6% respectively.

Our outlet centre perfectly matches the Romanian market requirements. Its constantly growing business results are the best voice of customers, really appreciating the offer we have. This is also the best proof for our tenants in Romania that they have made a right decision to co-operate with FASHION HOUSE Group – comments Brendon O’Reilly, Managing Director of FASHION HOUSE Group, part of Liebrecht & wooD Group.

The outlet concept, introduced on the Romanian market by the scheme’s developer and manager FASHION HOUSE Group, has shortly gained Romanian customers’ appreciation. FASHION HOUSE Outlet Centre Bucharest is a shopping destination not only for the people living in the country’s capital, approximately 25% of the buyers being from other cities nearby. At the same time, over 80% of the FASHION HOUSE Outlet Centre buyers are aged between 25 and 44 and over 90% of them come accompanied to the commercial centre.

We are very satisfied that so many fantastic brands are with us. In FASHION HOUSE Outlet Centre Bucharest, we offer excellent leasing conditions – transparent and tailored to the tenant expectations – and an outlet-dedicated, experienced team in different areas of the scheme’s management. Our present business partners and prospects can be absolutely sure that they are in the best hands” – states Sorin Ioan Blaga,General Manager of Liebrecht & wooD Romania and Retail Operations Director for FASHION HOUSE Outlet Centre Bucharest.

Opened in 2008, FASHION HOUSE Outlet Centre Bucharest is the first professional outlet centre in Romania. With a total area of 16,000 sqm, it offers top quality international and domestic fashion brands, available at between 30%-70% less than original prices, every day of the year.

FASHION HOUSE Outlet Centre Bucharest is home to an impressive portfolio of domestic and international brands including: Puma, Adidas, US Polo, Champion, Stefanel, Collective, Mango, Kenvelo, Tom Tailor, Benvenuti, Il Passo, Ecco, Santa Barbara, Camel Active, Reebok, Diesel, Lee Cooper, Guess, Mustang Jeans, Napoleoni, TED’s Coffee, Lacoste
& Gant, Desigual, Triumph, Levi’s, Motor Jeans and many others. The scheme completes perfectly the offer of West Park – one of most popular retail parks in Bucharest, known from its broad household goods offer.

Contact

Małgorzata Majewska
mmajewska@advancedpr.pl
Telephone: 22 642 10 26

Food offer and leisure shopping experience to shape the outlet industry future